Area Sales Manager

An area sales manager typically manages sales force within his defined regional territory. He/ she is responsible for overseeing sales operations, meeting targets and managing the sales team in the region.

The Job Role and Responsibilities
Primary job responsibilities of an area sales manager would include:
  1. Managing, training and motivating existing sales team to drive revenue growth
  2. Develop and manage efficient distribution networks for sales
  3. Develop efficient and creative sales and marketing strategies for the assigned territory and target setting for the sales team
  4. Collecting customer and market feedback and reporting the same to the organization
  5. Monitoring sales team performance, analyzing sales data, periodical forecasting and reporting to zonal heads

Competencies and Skills Required
Since team management and sales target achievement are the most important responsibilities of an area sales manager, recruiters look for the following competencies in a candidate:
  1. Good communication skills
  2. Ability to manage teams
  3. Strong interpersonal skills
  4. Ability to meet targets
  5. Problem solving skills

Assessment for the ‘Right’ Sales Manager
Communication SkillsEnglish - Mid
Ability to Manage TeamsTeam Management (SJT*)- High
Interpersonal SkillsAgreeableness (Personality**) - Mid
Extraversion (Personality) - Mid
Ability to meet targetsPlanning & Organizing (SJT) - Mid
Emotional Stability (Personality) - Mid to High
Conscientiousness (Personality) - High
Problem solving skillsProblem Solving (SJT) - Mid
Logical Ability - Mid
*SJT - Aspiring Minds' Situation Judgment Test for Mid Management
**AMPI - Aspiring Minds Personality Inventory

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